Core Services

BLOOM helps organizations thrive with powerful positioning, influential brands, compelling messages, and strategic marketing programs and messages. Our core services include:

  • Strategic Intent. An organization can only thrive when it has a clearly defined mission, vision, scope, and set of organizational values. This powerful foundation not only guides your brand and marketing efforts, but aligns and empowers your entire organization to flourish.
  • Brand Platform. Your brand is the unique way of carrying out your mission and the collective perceptions people have about it. A strong brand requires a clear strategy and disciplined management. We help you define your brand strategy, discover and communicate your brand’s essence and identity, and create brand experiences that will delight your key audiences.
  • Messaging Frameworks. In today’s noisy marketplace, it’s easy for a message to get drowned out. Your narrative will resonate with the hearts of your constituents when you make your audience the hero of your story. Our audience-centric messaging frameworks give you and your team the toolkit for getting your message across to your target audiences.
  • Programs & Campaigns. Effective multi-channel campaigns and marketing programs apply your messages with consistency and intentional cadence across channels. They can help you capture the hearts and minds of your constituents and dramatically advance your organization. We help you put together powerful programs and campaigns that build audience awareness, confidence, and loyalty.

Our Approach

Our goal is to help clients realize their full potential. So our engagement philosophy is not to impose text-book strategies or unrealistic recommendations. Rather, we develop tailored strategies by discovering relevant competitive strengths, leveraging best practices, and cultivating an authentic voice. We facilitate this through:

  • Discovery. An inclusive and respectful listening process that collects and considers broad input. This collaborative approach mines valuable insights, and helps unify and motivate organizations toward positive change along the way.
  • Best Practices. We look to industry leaders and proven practices for inspiration that can be adapted to address a client’s unique needs.
  • Collaborative Creativity. Our structured sandbox process facilitates creative thinking to support project goals. This highly interactive team approach iteratively tests and refines deliverables for optimal impact.

Your Results

Brands that earn audience loyalty. Messages and campaigns that illuminate and engage. United and energized teams. A thriving organization. Let's get started.