They say a cobbler's children has no shoes. As a team of brand enthusiasts, it was imperative that BLOOM have a strong brand platform and identity that would engage our target audiences and authentically express our personality.

With the brand promise of thriving, BLOOM has a visual identity made up of vibrant colors that evoke the colors seen in—and that contribute to—a flourishing garden environment: from earth, to various plants in blossom, to golden sunlight and spring rain. The tulip leaf shape that graces our logo is used as a design element either alone or as part of a flower motif to represent the blossoming results we bring to our clients. Meanwhile, our frequent use of squares represents the flexibility of our team and approach as building blocks to bring tailored services to each engagement. We also tend to use white backgrounds and black text, along with a combination of sans serif and typewriter-esque fonts, to help us communicate an authenticity and candor. The warm vibrancy of our bright color palette represents our creative energy at work complemented by a handwriting-like accent font that conveys our personal touch.

All this is presented with a voice that is clear, pragmatic, and optimistic, reflecting the excitement we have about the potential of each of our clients and the practical help we bring for beautiful and healthy results.